Have you ever spoken with would-be entrepreneurs who are waiting on the sidelines for the “perfect” product idea to come to them that is totally unique, no competition, and will serve an entirely new market? They purposely avoid markets with existing competition and feel the only way they can succeed in tech startup game is to launch with a novel idea that no one has ever seen before? I think they’re crazy. For new tech startups looking to bootstrap, generate revenue quickly, and learn a lot about the startup game, I’m a huge fan of intentionally jumping into an existing market with competing products. Here’s why….