Tag Archives: epiphanies

8 “Epiphanies” of a Customer Development Rookie

At the heart of the Lean Startup model are the concepts of Customer Discovery and Customer Development.  They are simple concepts of forging relationships with potential customers during early-stage product development with the goal of ultimately going to market with a product that customers want to buy (what a novel concept….I know!).  This customer interview process is something Steve Blank calls “getting out of the building” — essentially, leaving your development lab and office, and getting in front of potential customers to ensure you are developing a product that solves a fundamental problem that they have.  I had never formally gone through these customer interview processes before, and honestly I had been a little skeptical initially — but not anymore.  What I’ve learned in a matter of 3 days of “getting out of the building” has been overwhelming…

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