Tag Archives: customer development

8 “Epiphanies” of a Customer Development Rookie

At the heart of the Lean Startup model are the concepts of Customer Discovery and Customer Development.  They are simple concepts of forging relationships with potential customers during early-stage product development with the goal of ultimately going to market with a product that customers want to buy (what a novel concept….I know!).  This customer interview process is something Steve Blank calls “getting out of the building” — essentially, leaving your development lab and office, and getting in front of potential customers to ensure you are developing a product that solves a fundamental problem that they have.  I had never formally gone through these customer interview processes before, and honestly I had been a little skeptical initially — but not anymore.  What I’ve learned in a matter of 3 days of “getting out of the building” has been overwhelming…

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Is the Lean Startup Model Killing Product Innovation?

“Build it and they will come”….that’s what a lot of us techies were taught in school and used to believe. I thought that the cooler the design, the more elegant the technology, the bigger the “wow” factor, the more successful a product would become.  Not so.  The tech startup world has a lot of great inventions, fabulous technology, and amazing high-tech products that never lived up to their hype.  Times are changing, and the lean startup movement  is revolutionizing the way tech startups conceptualize, launch and grow their businesses.  Early stage customer development, market validation, and traction are the new keys to success and early stage investments…but wait!  How does innovation play into this new strategy?  Is there any value in technical product innovation any more?

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