Category Archives: Product Development

8 “Epiphanies” of a Customer Development Rookie

At the heart of the Lean Startup model are the concepts of Customer Discovery and Customer Development.  They are simple concepts of forging relationships with potential customers during early-stage product development with the goal of ultimately going to market with a product that customers want to buy (what a novel concept….I know!).  This customer interview process is something Steve Blank calls “getting out of the building” — essentially, leaving your development lab and office, and getting in front of potential customers to ensure you are developing a product that solves a fundamental problem that they have.  I had never formally gone through these customer interview processes before, and honestly I had been a little skeptical initially — but not anymore.  What I’ve learned in a matter of 3 days of “getting out of the building” has been overwhelming…

Continue reading

Advertisements
Tagged , , , , , ,

Recession-Proof Startup?

The recession continues.  TImes are tough.  The markets continue dropping, unemployment rates are rising, and investments in startups are starting to dry up.  Yet many tech startups continue to thrive during these hard times…but how?
In my recent article, “Winter is Coming” – Will Your Startup Survive?, I highlighted the value and importance for founders to learn how to bootstrap.  However, bootstrapping alone won’t allow your tech startup to thrive through the coming tough(er) times.  Managing your corporate expenses is key – but meaningless if you have no revenue!  So how do you build a recession-proof tech startup?

Continue reading

Is the Lean Startup Model Killing Product Innovation?

“Build it and they will come”….that’s what a lot of us techies were taught in school and used to believe. I thought that the cooler the design, the more elegant the technology, the bigger the “wow” factor, the more successful a product would become.  Not so.  The tech startup world has a lot of great inventions, fabulous technology, and amazing high-tech products that never lived up to their hype.  Times are changing, and the lean startup movement  is revolutionizing the way tech startups conceptualize, launch and grow their businesses.  Early stage customer development, market validation, and traction are the new keys to success and early stage investments…but wait!  How does innovation play into this new strategy?  Is there any value in technical product innovation any more?

Continue reading

Tagged , ,

5 Reasons To Launch Your Startup In An Existing Market

Have you ever spoken with would-be entrepreneurs who are waiting on the sidelines for the “perfect” product idea to come to them that is totally unique, no competition, and will serve an entirely new market?  They purposely avoid markets with existing competition and feel the only way they can succeed in tech startup game is to launch with a novel idea that no one has ever seen before?  I think they’re crazy.  For new tech startups looking to bootstrap, generate revenue quickly, and learn a lot about the startup game, I’m a huge fan of intentionally jumping into an existing market with competing products.  Here’s why….

Continue reading

Tagged , ,

Top 5 Ways to Select Your Next Product Idea

When you have a highly innovative design team like we do at Quark, coming up with good ideas is never a problem, deciding on which ones to pursue and in what order can be!

Continue reading