Category Archives: Corporate Strategy

You Can’t Force Innovation

With the downturn in the market, more and more companies are jumping on the innovation “band wagon” as their quick fix strategy to survive.  For most of these companies, it’s too little, too late.  There is no magic pill that will turn your unimaginative company into an innovative genius overnight.  Innovation is about openness, creativity, and controlled chaos.  For those process-driven companies that are trying to figure out how to become creative, understand this important fact – you can’t force innovation.

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Recession-Proof Startup?

The recession continues.  TImes are tough.  The markets continue dropping, unemployment rates are rising, and investments in startups are starting to dry up.  Yet many tech startups continue to thrive during these hard times…but how?
In my recent article, “Winter is Coming” – Will Your Startup Survive?, I highlighted the value and importance for founders to learn how to bootstrap.  However, bootstrapping alone won’t allow your tech startup to thrive through the coming tough(er) times.  Managing your corporate expenses is key – but meaningless if you have no revenue!  So how do you build a recession-proof tech startup?

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“Winter is Coming” – Will Your Startup Survive?

Huge early stage investment announcements seem to be a daily event.  Tech startups with little to no traction / revenue are receiving unbelievable seed and VC investments with valuations that most in the industry can’t comprehend.  But as Eric Ries highlights in his most recent article entitled “Winter is Coming“, these days of “summer” are going to come to an end.  Entrepreneurs – consider yourselves warned!  Investments in new tech startups are going to dry up, and “easy” seed funding isn’t going to be so easy to obtain.  So how can new tech startups prepare to survive for the cold “winter” ahead?  Here’s my advice…

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5 Reasons To Launch Your Startup In An Existing Market

Have you ever spoken with would-be entrepreneurs who are waiting on the sidelines for the “perfect” product idea to come to them that is totally unique, no competition, and will serve an entirely new market?  They purposely avoid markets with existing competition and feel the only way they can succeed in tech startup game is to launch with a novel idea that no one has ever seen before?  I think they’re crazy.  For new tech startups looking to bootstrap, generate revenue quickly, and learn a lot about the startup game, I’m a huge fan of intentionally jumping into an existing market with competing products.  Here’s why….

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Keep Your Friends Close, and Your Competitors Closer

Over the last few months, I have gained some interesting insights into how to deal with competitors.  Until now, I’ve always seen them as the “enemy” — faceless companies that we are in battle with everyday. However, recently my company has made a conscience  effort to reach out to many of our competitors in a positive, open, and non-threatening way.  The response has been surprising and insightful.

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Top 5 Ways to Select Your Next Product Idea

When you have a highly innovative design team like we do at Quark, coming up with good ideas is never a problem, deciding on which ones to pursue and in what order can be!

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